Online food delivery marketplace Takeaway.com has launched a new service called Takeaway Pay.

Takaway.com’s new service will allow corporates to provide employees with meal benefit plans, encouraging them to order their lunch or dinner with Takeaway.com's delivery restaurants.

Takeaway Pay is now available in the countries in which it is active, which includes the Netherlands, Germany, Belgium, Austria, Poland, Bulgaria and Israel. It is also present in Switzerland, Luxembourg, Portugal and Romania.

While not operating in the UK currently, the European market leader is in the process of a potential merger with London-headquartered delivery platform Just Eat, in a move which would create a £9bn company.

Companies can assign budgets to individual employees or groups, with specific limitations, such as weekdays or timeslots.

Takeaway.com CEO Jitse Groen said the new service is designed to serve its corporate customers.

“We expect that this new service will increase the order frequency of our nearly 17 million customers, as it encourages for a more daily use of our platform,” he said.