A new platform and app for podcasts founded by former Irish rugby union player Shane Monahan has launched after raising €500,000 in funding.

The Limor app is a ‘social audio’ platform which allows users to create and share audio as a podcast. It is available on both Apple and Android operating systems.

Monahan, the former Leinster, Connacht, Munster, Gloucester and Ireland U20's grand slam winning rugby player, founded the company in 2014 when he anticipated future demand for audio content.

He says the start-up is "perfectly positioned" to dominate the social audio market, adding that "nobody else does what we do".

"Social audio is the last social media channel to be disrupted and we are the ones doing it," he said. "What Instagram did for images, we are doing for audio."

The €500,000 was raised in an over-subscribed funding round but Limor did not reveal where the money came from.

Monahan described the fundraising as a "huge vote of confidence" in Limor and its business model.

He added: "This is the era of audio and it is very exciting; we know that the demand is there – we’re already seeing it. I invite people to come and join the LIMOR conspiracy."

In addition to the €500,000 funding, the company claims it has begun attracting more interest from UK investors and has already started work on a new funding round.

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