A former eCommerce expert at fashion retailer Missguided has joined a growing agency as its new managing director.

Mark Leach will lead Manchester-based User Conversion to build on the agency’s record 195 per cent increase in turnover last year.

Leach, who joined Missguided in 2015, led an in-house team of experts, delivering significant increases in conversion rates for the growing fashion brand.

“I’ve watched the growth of User Conversion closely over the past few years and have been impressed with the excellent results they generate for clients,” said Leach.

“As I got to know more about their approach, it's almost word for word how I would define my idea of a perfect agency. A proposition I’m now delighted to be part of”

Leach will work alongside founder and head of optimisation strategy David Mannheim and optimisation director Ryan Jordan to develop the agency’s understanding of user behaviour for clients including Papa John’s, Mamas and Papas and Travis Perkins.

“What was one of the hardest decisions to make for our business, Mark made the easiest. Naturally talented. Raw. Honest. Transparent,” said Mannheim.

“He embodies all our values already and the value that he’ll bring to our clients will be unparalleled.”

Leach added “I believe the best approach to conversion rate optimisation is matching a well-defined process with the ability to actually deliver impressive results and focus on genuine business benefit.

“This is a belief that is also held by the team at User Conversion and I am looking forward to working closely with them to drive the business forward.”