Independent ad monetisation platform Smart AdServer has announced its market launch in the United Kingdom with the opening of a London office.

Founded in Paris in 2001, the ad monetization platform works directly with more than 1,000 publishers and has offices in 12 different countries. Smart

Following a 20 per cent year-on-year growth, its new London team will offer premium UK publishers unified auctions and comprehensive insights from all their revenue sources with the hope of allowing them to understand, control, and optimise every ad transaction.

Pierce Cook-Anderson has been appointed UK Country Manager of the firm and will lead UK operations.

With eleven offices based around the world, and already well established in the European market, Smart said its expansion into the UK will provide an independent alternative for UK publishers and advertisers.

Formerly director of business development at OpenX, Cook-Anderson will build the firm’s relationships with the UK’s publishers.

He also draws on experience from the first eleven years of his career in commercial roles at various large publishers including Newsweek, The Financial Times, Sky, Future Publishing and The Mail on Sunday.

“I’m proud to welcome Pierce to Smart as he will bring extensive industry experience to the team. His knowledge, network, and connections put us in a great position as we expand into the UK,” said Arnaud Créput, CEO at Smart.

“Entering the UK market is a logical step for us as it is one of the world’s most dynamic advertising markets. We already work with many UK-based publishers, agencies and global trading desks, and we’re looking forward to engaging more closely with all of them.”

Cook-Anderson comments, “I am very pleased to join Smart at such an important time and to help grow the business in the UK.

As part of the company’s UK expansion, the London office is currently hiring for several positions, including a senior demand sales manager to develop relationships with UK agencies and trading desks as well as technical account managers to lead and onboard new UK publishers.