Customer feedback platform Critizr has closed a €15m (£13.4m) funding round and has annouced its plans for expansion.

Founded in 2012 in France, the firm has confirmed investment in a new London and Cologne office.

The funding round, led by 83North Venture Capital included all previous funding partners.

The firm is partnered with over 80 of Europe’s largest firms in 25 countries across retail, banking, travel, entertainment and hospitality, and in France alone, it connects to over 30,000 points of sale.

The customer feedback management platform for retails allows brands to collects customer feedback and generates data to allow firms to both take specific action and see a wider view of customer perspectives.

The firm plans to specifically focus on the UK market in the short term, building on its success with brands including Samsung and Thomas Cook.

Nicolas Hammer, CEO and co-founder of Critizr said: "83North has enabled many fast-growing software companies to realise their ambition and take big strides forward in their development. They are the perfect partner to help us achieve our goal to establish Critizr as Europe’s leader in feedback management for retail."

Laurel Bowden of 83North added: "Customer experience at storefront level is critical for retail success. We are very impressed how Critizr empowers store managers, in their daily routine with the right tools, and as a result, has significant impact on some of the most important business metrics such as revenue, NPS, purchase frequency and churn."

The new Critizr UK team is headed by former Oracle VP Douglas Mancini who takes up the post of VP Sales EMEA.

Sebastien Riolo joins as Senior Customer Success Manager from Satmetrix and Hazel Morton, named a CX Networks 30 under 30 Customer Experience Game Changer, leads the UK marketing team.