Designer furniture retailer Pavilion Broadway is to reveal a £50,000 professional photography studio dedicated to taking high resolution and high-quality images using 360 technology.
The studio will be built with a 5-metre turntable, which will offer complete 360 digital visualisation of products, giving customers the ability to view furniture items from every angle.
The tech is a first for the firm, following the launch of their trade arm in February.
Over the past 11 years the boutique furniture shop in Broadway has expanded into an online designer furniture and interior design business.
“The photo studio marks the first of many investments we are making to improve our customer experience digitally,” said David Ewart, managing director of Pavilion Broadway.
“We have confidence that the photo studio will set us apart from other retailers as we will now have the ability to provide unique, high-quality product imagery.”
First examples of new photography will be visible on the website from the beginning of August.