Sheffield-based Team Cooper has launched a new online games service, Piknik, that allows companies to engage their audience with a branded, off-the-shelf HTML5 game.

Aiming to make branded games more accessible, Piknik enables organisations to quickly include a game within their marketing strategy in a cost-effective way.

These proven, tried and tested game engines offer high engagement figures and results-driven, addictive gameplay to entertain and grow audiences.

Launched in time to target marketeers who are planning their 2018 Christmas campaigns, they can pick their favourite festive-themed game, customise it with their copy and logo, before launching a game 48 working hours later for as little as £795.00.

Piknik customers can also extend the reach of their brand by including social media sharing functionality and the option to run a competition with a leaderboard, enticing their audience to play again and again.

“We know how important results are to today’s businesses,” said Team Cooper marketing manager Cari Kirby.

“So to prove the games success, clients can easily find the stats they need, like CTRs and engagement times in their Google Analytics account or we can provide them with an overview.”

Team Cooper’s founder and director Tim Cooper added: “We’re very excited to launch Piknik. It's something we've been gradually working towards over the past few years and I'm really proud of it.

“We’re looking forward to helping lots of businesses and organisations engage with their audience in fun new ways this Christmas.

“Next year we’re aiming to roll out more games, while continuing to refine the platform and our processes.”