Identity data intelligence specialist GBG has introduced two new senior hires to lead the company through its next phase of product and technology innovation.

The firm said the appointments bolster GBG’s focus on evolving its product solutions in identity, anti-fraud and location intelligence, whilst continuing to grow and strengthen operations internationally.

Mark Mamone joins as group chief information officer from Serco and will oversee technology direction and execution across the group.

At Serco he held a range of executive and senior management roles, such as divisional CIO for UK & Europe and group chief technology officer.

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Adam Hancox joins as head of product, with responsibility for driving portfolio development based on customer insight and strategic priorities, whilst building on GBG’s traditional product strengths to accelerate the pace of innovation across the portfolio.

Hancox has held a range of senior roles within product management, most recently as product director at Travelport, the commerce platform that provides distribution, technology, payment and other solutions to the travel industry.

GBG CEO Chris Clark said: “I’m delighted to welcome Mark and Adam to the GBG team. They each bring a wealth of experience in driving businesses forward through technology.

“It’s essential to the success of GBG that we continue to work closely with our customers to understand the challenges they face in this constantly evolving world.

“Both Mark and Adam in their new roles will be integral to making that happen.”