The General Data Protection Regulation has been described as the most significant overhaul in data protection in a generation.
Statistics suggest that the majority of organisations are still not prepared despite the prospect of irreparable reputational damage and being fined €20m or four per cent of worldwide annual turnover if they do not comply.
When Daniel Burton founded Manchester tech start-up Wondrwall, GDPR wasn’t on his radar. But the company, which is behind a state-of-the-art intelligent home solution and stores personal data about its customers, has been taking the new regulation seriously in recent months.
Burton’s advice is that businesses need a good reason to collect – and keep – personal data.
“Keep data secure but also make people aware about what you’re doing with their data,” he says.
“If you’ve got a good reason to collect data then actually that’s going to make you a much stronger business.
“The people it’s really going to hurt are the ones that are taking data and not giving a benefit back to consumers.”
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