Hotel operations management software firm Mews has raised $33m (£27m) in funding.

The London-company said it will use the funds to further accelerate its software, which is designed to offer guests more flexibility to create and manage their ideal stays.

With the new funding, Mews said it will bring new features to hotel operations.

It will also use the new cash to support the company’s expansion in the US and the upcoming launch of its office in New York City.

Mews founder Richard Valtr, who launched the firm in 2012, will be based in the firm’s new New York office.

The latest Series B round, which brings the total raised to $41.6m since 2016, was led by global investment firm Battery Ventures, with Battery Principal Sanjiv Kalevar joining the Mews board of directors and Battery General Partner Michael Brown joining as board observer.

“The hospitality industry has been slow in adapting to today’s guests’ expectations, to make their stays easy, enjoyable and memorable. Mews was created to help hotels run far more efficiently so that they can switch their focus entirely back to the guest,” said Valtr.

“We are building technology that enhances human capabilities to elevate the design and curation of experiences as the primary business of hospitality, away from repetitive data entry.”

The firm works with over 130,000 beds at over 1,000 properties across 47 countries and is enabling its hospitality customers to transact over $150m each month in hotel and ancillary purchases.

“Mews has a bold vision for where hospitality can go that extends far beyond our mobile check-in technology or plug-and-play marketplace,” said Mews CEO, Matthijs Welle.

“We’re thrilled to be on course for consecutive 200% year-over-year growth, so it’s exciting to see a real appetite for change.”

Sanjiv Kalevar of investor Battery said Mews provided hoteliers with the ability to compete with the likes of AirBnB.

“Mews’ technology allows hotels to innovate on today’s guest experience, including the ability to offer subscription plans or designing specific hours of stay for their properties. Mews is evolving the world of hospitality, and we are delighted to be a part of this journey,” he said.