Hotel industry playing catch-up in tech race
A leading figure in the hotel sector has said the industry was late to the party when it comes to tech - but it is catching up now.
Prakash Krishnamurthy is the senior development manager at AccorHotels, which has nine Manchester hotels in its portfolio.
The company opened in 1967 and now has 4,100 hotels worldwide, employing 240,000 people and operating in 95 countries.
Krishnamurthy told a BusinessCloud breakfast event: “The hospitality industry missed out a bit on technology in comparison to other industries.
"The logistics sector really went forward with technology while the hospitality industry was a little late to that game.
“Our CEO Sebastian Bazin recognised this and three years ago he earmarked 225 million euros to be spent purely on technology.
“We have one app for all our brands and all of our brands sit under that app. We acquired Fastbooking.com, which is an end-to-end web optimisation company to integrate a lot more.”
One example of a hotel in the North West city using tech in novel ways is Hotel Gotham, which scans members' faces on arrival so their favourite drink is ready for them when they reach the bar.
According to research by JLL, the best two performing hotel markets in the UK are Birmingham and Manchester.