Howsy.com acquires assets of Upad
Several assets of Upad have been acquired by fellow London firm Howsy.com.
James Davis recently began to close Upad down following a personal health scare in 2018, 10 years after founding the business.
Following the acquisition of Urban.co.uk in September, venture-backed Howsy.com has moved to buy Upad’s company name, contracts and operating platform from liquidators.
The purchase sees Howsy founder Calum Brannan add an undisclosed number of landlords, thought to be in the thousands, to his group’s fast-growing customer base.
“The Upad brand has a strong and positive reputation. Over the last decade, they built a great name based on a strong focus on customer service and advice,” said Brannan, revealing that it would keep the company’s name.
“We won’t be throwing that away – in fact, we want to build on it.”
He added: “Letting a property is becoming complex and highly regulated, and less experienced landlords can often find themselves inadvertently on the wrong side of the law.
“By acquiring the assets of Upad and Urban.co.uk we can provide a broader range of products for landlords, assisting those that are less confident about the process or worried by complex compliance, or providing great value, efficiency and accessibility for others.”
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