An innovative pay-per-minute café and co-working space is to open in MediaCityUK.

Tomorrow in Salford will become home to Manchester’s second branch of Ziferblat.

Following its award-winning success on Edge Street in Manchester’s Northern Quarter, Ziferblat will occupy 6,000 sq ft over Tomorrow’s ground floor and mezzanine levels.

The concept sees customers pay for the time they spend in the space rather than the food and drink they consume.

With a homely interior design, the new branch will be split between a public sitting room and co-working space with separate private meeting rooms and event spaces.

“Tomorrow will be home to some of the region’s most innovative and exciting SMEs across the broadcast, digital, media and tech sectors,” said MediaCityUK asset manager Lynn Haime.

“What’s great about Ziferblat is that its quirky concept lends itself perfectly to creatives – it’s relaxed, welcoming and something a little bit different, and we’re confident it’s going to be a great addition to the MediaCityUK community.”

Ben Ghibaldan, Chapman TaylorBen Ghibaldan, Chapman Taylor
The Tomorrow building

Meanwhile a call centre staffed entirely by trained actors has opened its first northern headquarters at MediaCityUK.

Before the fit-out commences, Ziferblat is launching a consultation with businesses and residents of MediaCityUK so the ideas and requirements can be incorporated into its interior design.

Colin Shenton, CEO of Ziferblat UK and Ireland, said: “We are really excited to be launching the MediaCityUK Ziferblat in early 2017 and bringing our unique offering to the hub of digital and media creatives who live and work there.

“It’s important to us that every branch is different and meets the requirements of those visiting us, which is why we are taking this collaborative approach and consulting occupiers and residents before commencing the fit-out – we’re open to ideas and welcome feedback.”

Ziferblat MediaCityUK will be the brand’s 17th branch internationally, with plans for more venues in Manchester and across the UK within the next 12 months.

The Tomorrow building, which launched at the end of September, comprises eight floors of creative workspace and a 112-bed Premier Inn over a further four floors.

In addition to the Ziferblat letting, agreements have been reached with several other companies, including digital and tech agencies to occupy space, which will be announced later this year.