iProov expands into US to battle America's deepfakes
UK biometric authentication firm iProov has announced that it has expanded its footprint in the US with a North American headquarters in Catonsville, Maryland.
The new headquarters are opened as a response to the firm’s growing list of North American customers. Key executives joining iProov’s U.S. operations include Joe Palmer, President of iProov, Inc., and Simon Williamson, VP of Sales for iProov North America.
iProov’s expansion follows fast growth, having more than doubled its headcount since 2018, and securing customers include ING, Rabobank, and the U.S. Department of Homeland Security.
Larry Hogan, Governor of Maryland, met with executives at iProov in 2017 during an economic development mission to the United Kingdom.
As part of the mission, the Governor witnessed the signing of a Memorandum of Understanding, which established an exchange program with both UK and Maryland cyber companies to help them explore the market in each region. iProov’s decision to establish a presence in Maryland comes directly from this agreement.
“Our new U.S. headquarters are perfectly situated,” said iProov Founder and CEO Andrew Bud.
Joe Palmer, iProov president and head of the U.S. office added: “We have chosen to locate our U.S. headquarters in a great source of top cyber talent and close to the nation’s most sophisticated customers. Our plan is to work closely with them to protect U.S. citizens and stay ahead of growing threats like deepfakes.”
More than 2.5 million people used the platform to authenticate their identity last year, the firm said.
UK Secretary of State for International Trade Liz Truss, who this week also commented on Speechmatics’ US expansion, said: “iProov’s US expansion is evidence of the growing global demand for UK innovation.
“I’m delighted that my department has supported iProov’s scale-up as we work towards striking a trade deal with our partner across the pond.”