Recruitment has been identified as a major challenge facing growing businesses – but the race for talent goes far beyond paying large bonuses and higher salaries.

Candidates are increasingly being swayed by flexible working and forward-thinking employers and evidence suggests that companies investing in improving the health and wellbeing of their staff are reaping the rewards.

BusinessCloud’s upcoming ‘Wellbeing: Unlock your business potential’ event next month will hear from some of the biggest names in sports and business to share insights on how an investment in health and wellbeing can be transformational for a company’s culture and bottom-line.

From boardroom yoga to gym membership packages; sporting competitions to breakfast clubs; white-water rafting to adventure holidays abroad; these are just some of the innovative initiatives being taken up by employers to improve the wellbeing of workers.

→ SIGN UP HERE Wellbeing: Unlock your business potential

The line-up of speakers, which includes Olympic cyclist Joanna Rowsell Shand, Commonwealth boxing champion Stacey Copeland and Sports Tours International chief executive Chris Bird, will talk about embedding sport into a company culture and what employers need to do to keep up the pace.

The panellists will also be discussing the value of corporate social responsibility and how a healthier workforce can improve productivity.

The event on Tuesday 25th September will also hear from Phil Jones, managing director of Brother UK; e3creative founder Jake Welsh; Michelle Mellor, founder and MD, Cummins Mellor Group; Russell Feingold, director of CSR, UKFast; and Simon Ismail, director, Salboy.

The breakfast event is being held in partnership with sponsor Sports Tours International, one of Europe’s largest specialist sports travel companies.

Spaces are limited but there’s still a chance to register for this free event. Click here to book your place.