An Israeli digital firm with a client base including Doritos and Giorgio Armani has set up its first UK base in Greater Manchester.

Online advertising and social media organisation Sanabil Digital is looking to employ up to 60 people in the Blue Tower at Salford Quays' MediaCityUK.

The group, which already works with brands in the Middle East, is entering new markets and aims to support existing clients in new territories with the move.

Part of the Mazzawi Advertising Group , its current clients include Activia Danone, Doritos, Reckitt Benckiser, Giorgio Armani and Mont Blanc.

READ MORE: 'I want this to be the Ziferblat that MediaCity built'

Fadoul Mazzawi, president of Sanabil Digital and founder of Mazzawi Group, said: “This is a very exciting opportunity for us. We have earned the trust of our clients over many years, so felt that the time is right to spread our wings internationally.

“This is the first step in a larger plan to help our clients achieve great things especially when we are bringing a unique start-up to the UK.

“Israel is a school of hard knocks for any young company, but especially for an Arab business, so I think it has prepared us well for the challenges ahead.

“The UK is already creating some really interesting conversations for us, proving it was the right place to build our business from.”

There will also be a secondary office opening in London, which will work with media agencies and NGOs.

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