The Manchester-based company visited Mexico City from 3-10 September having been awarded a European Regional Development Fund (ERDF) grant.
The Department for International Trade (DIT), the government department charged with assisting UK businesses to export and grow into global markets, assisted K7 Media with the mission. The United Kingdom already exports over £5.03 billion to countries in Latin America.
Based in the Mexican capital for the duration of the visit, K7 Media’s Tom Burton and Ella Turner met television broadcasters, SVOD (streaming or subscription video on demand) platforms and others to learn more about the territory and progress new business opportunities.
Keri Lewis Brown, managing director at K7 Media, said: “It is important for us as a business with a global client base to explore the potential for expansion into new territories.
“The creative industries in Latin America are booming. We recently launched a monthly Latin America report and, with a number of Spanish speakers among our researchers, it makes logical sense for us to look to build commercial relationships in that part of the world.”
Acting regional director, department for international trade North West, Paul Stowers, said: “Latin America presents a fantastic opportunity for K7 Media, and other companies.
“It’s great to see K7 Media exploring new markets with our support and I wish K7 Media every success with this and other international projects.”
Almost 90 per cent of K7 Media’s clients are based outside the UK. In 2017 it broadened its global reach as a business with the opening of a new office base in the Netherlands.
K7 Media continues to travel extensively and is scheduled to present at international media conferences in France and South Korea, having already appeared this year at events in India, Ukraine, Finland and the United States.
K7 Media offers bespoke research services to broadcasters, producers, distributors and advertisers across the world.
It continues to expand its current range of client services, while maintaining the delivery of its indispensable media reports.