Workforce management app Deputy has made a senior hire in its London office.

Marketing, sales and business development heavyweight Austin Armstrong has joined as VP enterprise sales for EMEA (Europe, Middle East and Africa).Since opening its London HQ in 2018, Deputy – based in Sydney, Australia – has scheduled five million UK shifts, representing 36m hours worked in the past year.

Deputy has seen unparalleled growth with a 100 per cent increase in the apps adoption, from SMEs through to enterprise businesses.

Analysis by the New York Times of the next wave of ‘unicorn’ start-ups ranked Deputy in the 50 fast-growth companies that may be on a path to achieving a $1 billion valuation. 

“With our innovative technology Deputy is perfectly positioned to connect businesses and employees in sectors vital to the British economy, such as retail, hospitality and healthcare,” said EMEA general manager David Kelly.

“I’m proud of the team we’ve grown this year and very excited about our potential. We’re helping increasing numbers of British and European businesses to simplify scheduling, timesheets, tasks and workplace communication.

“Austin’s expertise will continue to ensure we put the needs of employers and workers at the forefront of the development of our platform in this part of the world.”

Armstrong added: “I'm thrilled to join Deputy on its mission to help businesses love what they do day in and day out. We have an amazing team here, devoted to this mission and living it every day. That's why I joined.

“I'm excited to be part of this and look forward to helping great businesses and their people to be even more successful.”