Klarna pivots app to social shopping for UK consumers

Posted on September 8, 2020 by Alistair Hardaker

Fast-growing FinTech Klarna has revealed a newly designed app which is designed to cover the entire shopping journey, from and discovery through to the transaction.

The firm’s app, which previously focussed purely on the management of its users credit, now shows personalised product based upon consumers’ interests and previous shopping behaviour.

New features of the app will include the likes of a wish list, notifications of price drops, and curated content.

Following discovery, shopping takes place within the Klarna app on a retailer’s website through an iframe with the option to pay for products either by Klarna or by traditional methods such as credit or debit card.

Sebastian Siemiatkowski, CEO and co-founder of Klarna commented: “In the past few months, we’ve seen a shift in shopping behaviour with millions fully embracing digital purchasing for the first time as physical stores were closed.

” The new Klarna app elevates the entire shopping experience, from start to finish by bringing together all the best aspects of shopping in one place, giving Klarna users a unique and personalised experience at their fingertips.“

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