The General Data Protection Regulation has been described as the most significant overhaul in data protection in a generation.
Statistics suggest that the majority of organisations are still not prepared despite the prospect of irreparable reputational damage and being fined €20m or four per cent of worldwide annual turnover if they do not comply.
Sean Crotty of law firm Weightmans urged businesses to remember that it’s not just data from a marketing point of view that they need to worry about.
“They must also be wary of employee data, internal data and every type of personal data,” he says.
“You need to ensure that all the data you keep is measured and mapped. You also need to think about what data you hold, why you have it and how long you’re keeping it for.
“If you comply with the data protection act (DPA) as is, chances are that GDPR will be a refinement as opposed to a big bang.”
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