Ksubaka has raised £1.2m for its gamification tech. 

The London-headquartered firm is a provider of innovative in-store gamified sales, data collection and marketing tools for retailers. 

The company’s solution portfolio includes Smiles, a customer research app; Cloudshelf, a powerful offline-to-online aisle for retail stores; and Gamified Experience, a range of custom games to connect with customers, encourage exploration and promote brands. 

UST Global, a leading digital transformation solutions company which works with some of the world’s top retailers, has announced the strategic investment. 

“At UST Global, we are constantly looking for innovative ways to help our clients find their crucial edge in the rapidly shifting and highly competitive retail market. Ksubaka will help us revolutionize the digital landscape for our retail clients globally,” said Sunil Kanchi, Chief Investment Officer, UST Global.  

“Ksubaka’s vast experience in enhancing customer experience and their unique business strategy has helped them carve a niche in the retail industry.  

“Our clients will now have access to a framework that allows retailers to grow their solution, integrate, and scale.” 

Ksubaka assisted an American multinational confectionery, food, and beverage company with the launch of one of their products in China, where they delivered a campaign through 8,000+ interactive displays across 150 cities.   

A lifestyle clothing and accessories retailer is using Smiles to improve their net promoter scores and learn the ways in real-time to improve customer experience store by store. 

Julian Corbett, co-founder and chairman at Ksubaka, said: “Ksubaka is excited to be at the heart of the digitization of physical space that is underway.  

“Our solutions deliver trackable results via touchscreens, without any of the pain points they are accustomed to. 

“We aim to constantly improve the retail space by helping retailers better engage, communicate with, and understand their shoppers.” 

Ksubaka also recently released a remote temperature–sensing kiosk to reassure and help keep safe staff and visitors as they return to stores.