Last-minute holiday rental marketplace Snaptrip has acquired iknow-uk.com in a move designed to grow its roster of travel sites.
Snaptrip purchased the site from Wireless Social for an undisclosed six-figure sum, adding it to a growing number of domains owned under the Snaptrip umbrella firm.
Founded in 2013, the site’s owners have added iknow-uk.com to a roster of five holiday travel websites, including; Snaptrip, Last Minute Cottages, Big Cottages, and Dog Friendly Cottages.
Snaptrip offers a marketplace for travellers to discover last-minute cottage, apartment and lodge holiday deals in the UK, Ireland and other European destinations.
Last year the founders purchased Last Minute Cottages and Big Cottages, and after relaunching both websites, following extensive redesigns of both, saw a 50 per cent increase in website traffic and increased revenues by more than 400 per cent.
iknow-uk.com was launched in 2003 and offers UK holiday-goers access to thousands of properties across the UK.
Snaptrip.com said that purchase of the domain was an obvious way to expand its share of the holiday lettings market in the UK and Europe.
Matt Fox, co-founder and chief executive of Snaptrip.com, said: “Since launching Snaptrip back in 2013, our goal has been to continually grow our share of the discount holiday market here in the UK and in Europe, and after expanding through a few more sites such as Dog Friendly Cottages and Big Cottages, we’ve seen just how much difference a purchase like this can make.
“We’ve got big plans for the site, and are excited to see what the future may hold for it.”
Julian Ross, CEO of Wireless Social Group, added:“When we launched iknow-uk.com, the goal was always to build a loyal customer base, providing access to thousands of the best properties across the UK.
“The site has been hugely successful, and it’s been a pleasure to see it expand into not just a travel booking site, but a knowledge base for all things related to UK tourism.
“Over the past few years, the team and I have been building a complementary business, Wireless Social, which has become hugely successful in the hospitality sector for the provision of innovative guest Wi-Fi solutions.
“As a result, we decided to focus all of our efforts on Wireless Social and let the iknow-UK website go to a company who could continue the fantastic work we had already put into it. When Snaptrip showed interest, it all came together really nicely.
“We wish the guys at Snaptrip all the best in running the site, and are excited to see where they take it.”