The creators of an analytics platform for online forms have launched a new platform focussed on enterprise.

‘Zuko’, developed by creators of Formissimo, is designed to meet advanced requirements of data-centric organisations, and includes additional features, reports and visualisations.

“Formisimo is the market leader in Form Analytics, and Zuko represents a 10x step-change,” said Al Mackin, co-founder and CEO.

“Our next-generation platform fits the needs of complex clients who want to increase revenue and reduce marketing spend.

“Almost all of our Enterprise clients have moved from our legacy platform to Zuko, and they’re seeing even bigger uplifts in their conversion rates and revenue.”

Tom New, co-founder and Chief Product Officer added: “We've rebuilt our platform from the ground up, allowing us to explore new ways to unlock value in a key part of all online websites.

The platform measures the ‘micro-interactions’ that users make in online forms and checkout processes, turning the actions of the user into insights about which parts of website need improvement and which are working well.

The Manchester-based company’s latest offering can segment eCommerce data based on custom metrics such as basket value, products, device data and marketing source.

The platforms behavioural data can be exported for use beyond the marketing and infrastructure teams, and could be used to detect and reduce fraudulent applications for financial products and services.

The company claims that the unique behavioural footprint of an applicant could be used in conjunction with existing fraud 'red flags' to spot fraudulent applications at the point of submission rather than waiting months, after the damage has been done.

Some of the World’s largest companies trust the team behind Zuko to monitor, analyse and deliver insight on their critical forms and checkout processes including Capital One, Experian, NewEgg, Toyota and Allianz.