Group gifting and personal fundraising platform Leetchi.com has appointed Alix Poulet as its new CEO.

Poulet joined the .com in February 2017 as chief operating officer of the company which was founded by Céline Lazorthes in November 2009.

Lazorthes remains as the chairman of the Leetchi Group executive board.

"Alix joined us a year ago as the COO and it is with a great ease that I hand Leetchi.com over to her, and entrust her with its future," said Lazorthes.

"Her entrepreneurial experience, international profile as well as knowledge of social entrepreneurship are great assets to support Leetchi.com in the new stage of growth and development.

"Having known and worked with Alix, it was only natural that she now takes on the role of CEO. I am confident that her appointment will only further strengthen the company!"

Together with the Paris-based team, Poulet will lead the company’s development in France and internationally. Her appointment marks a new milestone in the company's history, after its acquisition in September 2015 by a French bank, Crédit Mutuel Arkéa.

Before joining Leetchi.com, Poulet headed e-Citizen, a marketplace for eco-friendly products, which she co-founded in June 2009 with her childhood friend Thomas Lang.

"I have seen Leetchi.com’s astonishing evolution from its initial phase, when it was just a business idea, to becoming the European market leader in online money collection," she said.

"Today, it is with a great pride and joy that I accept the nomination as the CEO.

"It is an exhilarating experience to be leading this company through the next stage of development and new challenges, especially around the technical and regulatory constraints currently present in the FinTech sector.

"I truly admire Celine, who successfully overcame all the challenges of the entrepreneurial journey. She managed to surround herself with passionate and competent people, who together define the company’s DNA, built on the idea of ‘givingy’ which is now shared by over 10 million service users."