Leicester City is looking to attract fans from around the world with the help of blockchain technology.
The Premier League club has linked up with FansUnite, a Vancouver-based blockchain protocol that is revolutionising the sports betting and data industries.
FansUnite will work in conjunction with the club to launch promotions that will bring Leicester City fans from all across the world together to celebrate their team.
There will be player meet-and-greets, contests, surprise giveaways and opportunities for LCFC fans to win once-in-a-lifetime experiences at home and away games this season.
There will also be special engagements for all football fans on the FansUnite platform.
“We are proud to welcome FansUnite into our family of partners. They share our belief in the power of football to bring supporters together whether that is at King Power Stadium or around the world,” said Leicester City commercial director Jonathan Gregory.
“FansUnite is an innovative brand looking to bring transparency and collaboration to their industry and we are delighted to be part of this journey.”
FansUnite CEO Darius Eghdami said: “Leicester City FC is one of the premier brands in all of football, being one of just six clubs to hoist the Premier League trophy since its inception in 1992.
“They are at the forefront of incorporating new technology to help improve player performance and fan engagement.
“Partnering with a globally recognised brand that shares our commitment to improving conditions for sports fans through the application of new technology was a natural fit.”
FansUnite’s sports betting protocol will be launching in late 2018, with operators across the globe able to offer bettors lower fees and an increased opportunity to profit for individuals.