Leicester-based CloudCall has appointed James Maloney as its new Chief Revenue Officer.

James Maloney will be based in the listed contact centre software firm’s US office in Boston.

As founder and President of Sales for the unified communications company DSCI Corporation, Maloney has experience building, and scaling, direct and channel telecoms sales operations.

He successfully grew the business to over $50m in recurring revenue before selling it to TPx Communications where he has since held the post of Senior Vice President of Sales.

CloudCall CEO Simon Cleaver commented: “James’?appointment as CRO comes at an important time in CloudCall’s journey and the appointment of a US-based CRO underpins our strategy to continue focusing on the US market which already represents over 40% of our global revenues.

“His impressive background, track record of success and exceptional depth of knowledge and experience within the UCaaS and Contact Centre industry gives us unique skills and insight which will be invaluable to the Group as it continues to grow.

“I believe James will contribute significantly to the ongoing development of our strategy to scale the business, in conjunction with our CRM partners, particularly in the North American market, and I’m looking forward to working closely with him.”

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Maloney added: “I am delighted to be joining the CloudCall team at such an exciting time for the business. CloudCall plays a unique and important role in the UCaaS and Contact Centre industry and is a leader in the evolving Integrated Communications space.

“CloudCaIl’s unique CRM-based sales approach and product set present an enormous opportunity, and I look forward to working with Simon, Paul and the leadership team to ensure that CloudCall maximises it’s opportunity to become the leading provider of CRM integrated communications.”