Video analytics platform LivingLens has announced the launch of new mobile research solution CaptureMe.

The Liverpool-based company offers a flexible package of tools and features to capture, analyse and share multimedia content.

CaptureMe combines a cloud-based application to manage tasks and participants, with a mobile app allowing consumers to easily capture video and images when participating in market research projects.

“Video is an amazing opportunity to get under the skin of what consumers are thinking and feeling, through a variety of methodologies, both qualitative and quantitative,” said LivingLens CEO Carl Wong.

“We want to support our clients and their consumers by making it as easy as possible for people to capture and submit their content.

“The launch of CaptureMe, is just one of the ways we are doing this.”

The launch builds on the success of LivingLens’ previous mobile solution which launched back in 2015.

The preceding app has already captured content from thousands of participants, in a variety of languages, from all around the world.

CaptureMe is ideal for qualitative projects covering a broad range of methodologies where video can add value and generate insight, such as auto-ethnography, video diaries, innovation feedback and in-the-moment customer journeys.

It also lets participants take part using their own mobile devices, including tablets, and is available across both iOS and Android.

Content from CaptureMe feeds directly into the LivingLens platform allowing researchers to benefit from the full suite of analytics tools.

Respondent and project information is appended to captured content to provide additional context to content and to facilitate effective analysis.

“We are focussed on providing our clients with high-quality solutions that enable them to harness the power of video and remove the pain of working with this rich data source,” said Wong.

“Last year we launched our much-anticipated analytics module which is transforming the ease and speed at which our clients are able to interrogate their multimedia content.

“CaptureMe is the first, in a really exciting line-up of launches we have planned for 2018 and we’re delighted with the response we’ve already received from early users.”