A London-based HRTech start-up has announced an additional £890k raises in seed funding, bringing its total financing to date to £1.1m.

Launched in 2018, the London company provides a platform for employees to transparently and confidently manage their year-round feedback and performance plans.

Howamigoing was founded by ex-J.P. Morgan and Goldman Sachs investment banker Julian Cook. The company will use the investment to build out their Sales, Marketing and Customer Success functions in light of their international pipeline. It is now working with companies in the UK, US, Hong Kong and Australia.

“This fundraise is a great show of support for the global rollout opportunity ahead of us, the quality of our offering and the strength of our team,” said Cook.

“There have been so many advancements in technology and social psychology over the past 15 years that aren’t being utilised by companies.”

“We know that employee appraisals don’t drive individual performance, we know that stack-ranking employees destroys teamwork, we know that combining pay with feedback skews feedback, and we know that most people don’t give honest feedback to their superiors when they can’t do so anonymously.”

The fundraise was led by angel investors Chris Hadley (founder, Quadrant Capital) and Richard Elmslie (CEO, Rare Infrastructure). Existing investors Andrew McGill (professional director, co-founder Crescent Capital), Alister Jordan (CEO of Coles Express, Chief of Staff to former Australian Prime Minister Kevin Rudd) and Jason Weeks (CEO of Vendorable.com) also participated in the round.

Andrew McGill, company director, added: “It’s exciting to see Julian and the team build a scalable platform incorporating leading research that can be used by companies of all sizes across the world.”