London pet owners shelling out for 'pet tech'
British pet owners are increasingly turning to smart technology to feed and check up on their pets remotely.
A new survey of more than 1,000 UK adults found that over half of pet owners have invested in tech to keep an eye on their four-legged friends while they are at work.
London pet owners were found to invest the most (55 per cent) in technology, according to LaptopsDirect.co.uk, followed closely by Birmingham (52 per cent).
The survey also found that 37 per cent of pet owners who have smart technology such as pet monitors check in on their companion when left unoccupied while they are at work.
Meanwhile, a third of British pets are served meals via automatic pet feeders throughout the working day.
Leading pet technology, including interactive gadgets specifically designed for pets, were less popular with only one in eight pet owners having invested.
The pet lovers surveyed said the technology allows them to interact and keep an eye on their pets when they are busy during a hectic working day.
"Technology can never replace time spent with pets but it’s wonderful to see pet owners of Briton embracing technology to monitor and entertain their pets when they can’t be there in person," said Mark Kelly, marketing manager at LaptopsDirect.co.uk.
"Pet technology has come a long way and now offers much more than chipping your four-legged friend in case they go missing."