LoopMe describes itself as the first company to ‘close the loop’ on brand advertising attribution for offline sales. The company, based in London, uses AI and mobile data to optimise ad placements in real-time.

Founder and CTO, ex-Vodafone Netherlands service architect Marco Van de Bergh founded the company in 2011.

The company now employs over 100 people and has secured £15.3 million in funding.

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