Love Island tops Facebook, WhatsApp and Twitter
It’s official: Love Island is more popular than Facebook.
For the past seven weeks the reality TV show has captivated the nation, dominating social media and drawing in an average of 2.7 million viewers.
For some fans though, six hours of Love Island a week isn’t enough – which is where the app comes in.
ITV recently revealed that it has been downloaded two million times. The average user has opened it on more than 12 occasions over the course of season four, with an average time per session of 8 minutes, 9 seconds – longer than Facebook (6 mins, 24 secs), Twitter (4 mins, 1 sec) and WhatsApp (7 mins).
The research from mobile data company Ogury also found that, at 76.2 per cent, the Love Island app has more active users than Uber (60.5%), Deliveroo (61.7%), BBC News (71.1%), ASOS (76%), Amex (74.4%) and British Airways (61.2%).
Ogury’s Active Insights app intelligence platform highlighted clear spikes in activity around public votes – which are cast via the app – key events, ‘recouplings’ and break-ups.
One of the lowest periods of activity on the app was during England’s quarter-final win against Sweden on 7th July.
ITV also recently reported an eight per cent increase in turnover to £1.6 billion during the first half of 2018, helped by the show’s popularity.
Interactive digital magazine below