British software and services provider Advanced has appointed Amanda Grant as product strategy director.

The Berkshire-headquartered firm has promoted Grant to the role and a place on the operations board mere months after she was made product management director for Advanced’s public, private & third sector and legal markets.

With a remit to help develop and deliver an innovative product roadmap that embraces the opportunities of cloud and emerging technologies such as artificial intelligence, she will report directly into Advanced CEO Gordon Wilson and work closely with chief technology officer Jon Wrennall.

“Amanda’s energy and dedication to customer-centric change management will be a vital addition to our operations board and broader product team,” said Wrennall.

“The pace of change we’re witnessing across the markets we operate within requires in-depth knowledge to ensure we utilise new technologies strategically for long-term benefits to both the business and our customers.

“Amanda will have specific responsibility for developing our product roadmap and its strategic direction in all markets and ensuring we invest in the products and technologies that will enable us to realise our growth ambitions.

“As a firm committed to promoting equality, Amanda represents the third female member of the Advanced operations board.”

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Grant said: “There’s a big opportunity for British businesses to embrace digital technology to transform productivity, intelligence and innovation.

“I’m excited to be working closely with Jon to drive forward the direction of our technology platform and optimise our innovative R&D facility so that we can deliver a product roadmap that drives value in every part of our customers’ organisations, and ensure Advanced remains competitive by delivering the very best solutions to the market.”