Tech advisory and investment firm GP Bullhound has further expanded its US presence after acquiring New York-based M&A firm AdMedia Partners.

AdMedia was founded in 1990 and has become one of the most prominent M&A firms in the digital, marketing and media sectors in the US.

The firm has completed more than 250 deals for a combined value of $12bn. The merger will add five senior dealmakers to GP Bullhound's global team.

"The two firms are a natural fit, sharing a passion for working with entrepreneurial category leaders," said GP Bullhound managing partner Manish Madhvani.

"We have exciting plans in store and AdMedia's reputation and trusted network in New York will be a great asset for our firm."

Greg Smith, managing partner of AdMedia, added: "GP Bullhound has led many of the best known technology companies to successful and rapid growth and we are thrilled to be joining the team on its journey.

"The combination will allow our clients to benefit from the global scale of GP Bullhound and we look forward to deepening its reach in New York and the US."

The acquisition marks an ambitious move for GP Bullhound into the East Coast US market, complementing its existing offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris and most recently Madrid and Hong Kong.