Manchester digital agency RUN2 has secured a £500,000 investment.

The company has secured the funding from dedicated tech fund >_fund:tmt, which aims to support fast-growing tech and media firms.

RUN2 will use the funds to expand and implement an AI platform for online client hyper-personalisation and recommendation engines that it is hoped will "completely transform" the agency.

RUN2 has an annual turnover approaching £1m and saw double-digit growth last year.

“It’s been an incredible journey for us so far; achieving the growth we have for the past year is testament to the team that work here,” said owner Christian McGinty.

“With the addition of funding, the next few years look even more exciting.”

Manchester AI entrepreneur David Walters will be joining RUN2 as chairman and will help support the team with growth plans and product innovation.

Walters added: “The RUN2 client base tell us they want their digital partners to go beyond the norm and to find new and innovative ways to drive performance and delight their customers.

“The RUN2 AI roadmap is designed to do just that and I look forward to helping Christian and the team to build on their great success with AI innovation.”

Alison Clifford, who has previously had roles at the likes of private equity firm NorthEdge Capital and Thomas Cook Airlines, will also be joining as financial controller.

The >_fund:tmt was formed to address the investment gap for established, scalable and entrepreneurial technology, media and telecoms businesses across the UK.