Manchester City fans are set to benefit from a new partnership in the UK and Asia Pacific with tappit, a solution that provides cashless experiences at sports, festivals and entertainment events.
The deal will explore the use of cashless payment technology at club events across the world, including global live screenings and mass participation events.
Insights generated by the technology also provide the club with the opportunity for continuous development based on fan usage.
The English champions will work with tappit to offer a variety of added-value features for fans.
“We want our fans to enjoy interacting with the club when attending one of our many live events around the world and we hope this partnership will give our fans some great new experiences,” said City Football Group’s SVP of partnerships Damian Willoughby.
Jason Thomas, CEO at tappit, added: “We are committed to helping clubs deepen relationships with their supporters and Manchester City shares our vision to deliver an incredible fan experience.
“On top of this, the fact that they are a truly global organisation matches both our ambition and geographic reach, making them the perfect sporting partner.”