England internationals Raheem Sterling and Alex Oxlade-Chamberlain are among the first investors in STATSports.
STATSports said Manchester City star Sterling and Liverpool’s Oxlade-Chamberlain have become significant investors, as well as global ambassadors for the UK-based company.
The wearable performance tracking and analysis provider is used by elite teams in multiple sports across the world. Both players have used the body-worn devices since their launch, monitoring their fitness levels and performance in training and matches.
Sterling said: “I use STATSports technology every single day for both City and England and have done for years, so I know how valuable it is for getting the best out of me for the team. STATSports has already made a big name for itself in the elite game but it’s clear to me that there is huge potential for the technology and that is why I’ve invested.
“Along with my advisors we were impressed with STATSports’ upcoming plans. I was delighted to have the opportunity to invest at this early stage valuation of £200m. I see no reason that STATSports cannot be the next billion dollar plus wearable company.
“STATSports are just starting to make this product available for consumers and I see this as a big move for STATSports and football in general. It will allow players at all levels to use the same GPS technology as we use. This will only improve the grassroots game. In a game of small margins, believe me when I say this technology makes a difference. In addition, the insights from the data will help improve the health of our nation by encouraging people to be more active.”
Oxlade-Chamberlain added: “I have chosen STATSports above all potential investments. It’s a brand and product I have known and trusted for the last 10 years of my footballing career. Working with STATSports at Southampton, Arsenal, Liverpool and with England I know this is the best product on the market by far. From rehabilitation to matchday performance the STATSports technology makes a positive difference.
“I am also excited to be involved in strategic decisions that will impact anything from product development to marketing. Knowing the guys at STATSports, I am super excited for where this will go, the sky is the limit. I am delighted to have the opportunity to invest at this early stage of what I believe will be the Instagram or WhatsApp of wearables.”
STATSports said multiple elite athletes, including Sterling and Oxlade-Chamberlain, have invested seven-figure sums into the firm. STATSports’ football client base includes Liverpool, Manchester City, Manchester United, Arsenal, Tottenham Hotspur, Juventus and Paris Saint-Germain, plus national teams including England, Germany and Brazil.
Away from football, the company also provides technology to international rugby union teams such as England, Ireland, France and South Africa, and has clients in American football’s NFL and North America’s NBA basketball league.
Jarlath Quinn, Executive and Chief Global Strategist at STATSports, said: “The company has been profitable year on year without taking any investment since inception in 2009. What is even more remarkable is for a technology company to achieve global market leader status whilst being bootstrapped.
“So, without doubt this is a landmark moment for STATSports. The fact our first set of investors include top players such as Alex and Raheem, who know better than anyone the importance of our technology, is a ringing endorsement of our plans to cement our position in the B2B market whilst growing the huge B2C opportunity.”