Virtual reality tech group Immotion has launched its own immersive space-themed ride which CEO Martin Higginson said will be "pivotal" to enhancing its reputation.

Delta Zero allows customers to board their own virtual spacecraft and go on a high-speed mission through the universe, battling enemy forces in an attempt to save civilization from the threat of advanced alien technology.

Immotion combines cutting edge computer-generated imagery (CGI) graphics in an exclusive VR collaboration with Lunar Animation, along with advanced motion platform technology.

→ READ MORE: Immersive tech group clinches Manchester deal after float

The Manchester-based company, which last month floated on the London Stock Exchange, said Delta Zero will be the first of numerous motion-based VR experiences it will produce.

"The combination of cutting edge graphics and precisely synched motion takes VR to a new level," said Higginson. 

"We are confident that the production will be very well received and we believe Delta Zero will be pivotal in enhancing our reputation as the leading out-of-home VR company.

"We look forward to increasing our own content as we continue to build the business across the UK, Europe and USA in what is an exciting, fast growing market."

→ READ MORE: Manchester tech firm raises £6m with IPO

James Rodgers, founder and creator director of Lunar Animation, said "people won't have experienced anything like this yet in VR".

He added: "We've been able to seamlessly combine state-of-the-art visual effects and AAA game engine technology to work harmoniously on the motion platform.

"This gives the audience an incredible immersive experience that they won't forget. Even if you've done VR before, this will blow your mind."