A Manchester-based tech start-up founded by three entrepreneurs has launched its Uber-style app to disrupt the health and fitness market.

Your Fitness Journey Ltd (YFJ) was established by chief executive Russell Teale; CTO David Pickering, who previously sold his tech company to Peak AI in Manchester; and COO Rhys Jones, who previously founded and spearheaded his own technology recruitment firm.

The company has created FiTR with the purpose of helping people lead a more active and healthier lifestyle by offering on-demand personalised experiences that connects users with qualified professionals at the click of a button.

"I've worked in the gym sector for over 10 years and have seen how the approach to fitness has evolved," Teale said.

"There’s no avoiding the UK’s current obesity problem, but also now one in four of us are suffering from mental health problems due to a range of social and economic pressures.

"After holding several focus groups we found that consumers wanted a flexible and viable option for maintaining a healthier wellbeing, whilst recognising the increase in busier lifestyles, on-demand expectation and lack of free personal time.

"It reinforced that FiTR will appeal to a wide market with customers from all walks of life, as it simply works around you and your fitness level.”

The FiTR app will initially offer one-to-one or one-to-two personal training and yoga sessions at home, work or local green space.

YFJ has set up office at The Landing in Salford’s MediaCityUK. The company worked with local creative agency Mc2, who took on the brief and brought FiTR to life.