London start-up Wishu has launched its app across the UK.

The firm claims its app is the first to offer transactions between creative freelancers and businesses in need of their services.

The app promotes user’s work, manages bookings, and handles payments and invoices.

Targeted at Generation Z creatives, it hopes to seize a growing market of young creatives who are turning to freelancing as their working mode of choice.

The start-up claims that Generation Z poised to represent 75 per cent of the workforce by 2030.

Co-founded by entrepreneurs Lavena Xu, CEO, James Johnson, CTO and Hubert Trinkunas, Head of Community, the trio have created a community of over 6,000 creative talents, attracting a total investment of £450k to date.

Senior figures from US accelerators Y-Combinator and TechStars are reportedly onboard as well as Daniel Evans, previously head of product at fashion social marketplace Depop, who joins the team as head of product.

“The upcoming generation of creatives are increasingly gravitating towards freelancing and a DIY model of building their careers,” said Xu.

“But they are not receiving the support they need - young creative talents are still spending too much time and energy on the day-to-day tasks of managing their work. Now there is a tool that does the heavy lifting for them in terms of finding work and getting paid.”

“And for those who are booking these freelancers, Wishu offers speed, convenience and security. With all user verification, reviews and payments handled through our system, we give companies and individuals peace of mind,” added Xu.