Medialab has appointed Steve Parker as an executive director.

The London-based data marketing agency created the role for Parker, who was most recently chief executive of Publicis Media in the Middle East and Africa.

The former Starcom Mediavest Group joint chief executive will join the Medialab board.

He has been advising Medialab for several months.

Marcus Orme, Medialab chief executive, said: “Steve has outstanding experience in the data and tech arena, and a stellar reputation for driving high levels of valuable growth through trusted relationships, and he will help the Medialab board to deliver transformative outcomes for organisations we believe in.

“It is a real statement of our growth, ambition and culture that we can attract someone of Steve’s reputation to our business.”

Parker added: “It’s a privilege to join Marcus and his fellow founders in such a fast-growing and exciting business.

“Their people-first values, along with their commitment to creating data marketing partnerships with trusted clients and media partners, is inspiring, transparent and ambitious.”

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