MediaMonks has merges with Mexican digital agency Circus Marketing.
MediaMonks is the global content practice for listed firm S4Capital, which said the deal would strengthen its presence in eight locations across the Americas, as well as add a new office in Spain.
Formed in 2005 and headquartered in Mexico City, Circus is a purely digital agency that creates content strategies and high impact campaigns for the world’s top new economy brands.
It counts Netflix, Spotify, Google, Facebook, Uber and others among its clients.
The move follows last year’s merger of MightyHive, S4Capital’s programmatic practice, with Brazil-based consulting firm ProgMedia to further enhance its programmatic capabilities.
Sir Martin Sorrell, executive chairman of S4Capital, said: “Bruno Lambertini, Ignacio Liaudat and Luis Alonso and their colleagues at Circus share our vision of focusing on purely digital content, unencumbered by analogue baggage.
“Circus also embraces our data-driven holy trinity model and embodies faster, better, cheaper or speed, quality and value. They are buying into our unitary model, combining seamlessly with our content and programmatic practices.”
Wesley ter Haar, founder at MediaMonks, added: “Circus joining MediaMonks and the S4Capital team is something I’m immensely proud of.
“We’re excited to welcome three amazing entrepreneurs, Bruno, Ignacio and Luis, into the S4Capital fold.
“We’re also looking forward to expanding our focus and footprint in Latin America and beyond, with 350 of the best creatives and content developers for modern brands in the Spanish and Portuguese-speaking world, with a client list to prove it.”