Location marketing technology company Uberall has acquired a Dutch competitor to become “one of the largest location marketing platforms in the world”.

Uberall’s location marketing cloud platform that gives businesses control of their digital presence and online reputation by providing an accurate and consistent digital brand footprint.

Furthermore, it enables firms to manage interactions at the location level in real-time across websites, mobile apps, store locators, search engines, maps, social media and voice assistants.

Uberall has purchased Amsterdam-based Navads, whose tech is used by more than 800 brands including global companies like BP and McDonald’s, for an undisclosed sum.

The enlarged business will support nearly 700,000 locations for over 1,500 customers.

Florian Huebner, co-CEO of Uberall, said: “We’ve known Navads, and especially the executive team, for a long time. Their customer base, knowledge and network in the global mapping industry will greatly contribute to the impact Uberall has on local businesses. 

“In partnering with them, we manifest our position as a global leader for local marketing and are excited to be building on their focus on supporting the developments in autonomous driving, augmented reality and voice search and to introducing their clients to Uberall.”

To support the deal, Uberall has secured an additional $25 million investment as an extension of its Series B round, which was initially announced in February.

“We are excited to join the Uberall team,” said Navads CEO Lex ten Veen.

“Navads, as a location technology company, has created a unique position in the global market for local search.

“The integration will result in greater value to our customers, partners, and the industry, and forms one of the largest location marketing platforms in the world.”