Uber-backed Memrica gives people with memory problems the confidence to make the most of each day by linking them to reminders of people and places that matter most.

Memrica prompt builds up profiles of loved ones to make sure they don’t forget vital information using AI to extract the most useful information, for example if a user tells the app her son is coming to dinner, closer to the time it will remind her that he’s coming and hates mash potatoes.

Check out our ‘101 Birmingham and Midlands’ list for more tech stars from the region.

See more of our 101 rising stars of tech here.