Business development agency Generator has launched a programme which could create hundreds of jobs in the North East.

The Business Growth Pipeline Programme is now open for applications from established creative businesses.

“By their very nature, creative and digital enterprises tend to be born out of creative brains who do not necessarily have a background in business,” said programme manager Jonny Gray.

“Fresh perspective alongside experience and vision can impact immeasurably on growth.

“We see the Business Growth Pipeline as a vital support mechanism to assist North East-based creative and digital businesses scale-up their operations to achieve their full potential.”

Successful applicants will be matched with industry experts who will act as ‘interim directors’ over 12 months, providing guidance in agreed areas of the business.

A previous beneficiary of the six-month Business Growth Pipeline was Gospelware.

Managing director Ryan Davies, who attended a BusinessCloud roundtable on tech in the North East this summer , said the software firm appointed an interim financial director. 

“The support we received from Generator from our interim financial director was fantastic – it really helped us align our financial goals around monthly output and helped us with process for reviewing,” he said.

“He was a great guy to work with, providing us with a wealth of knowledge and experience.”

Companies can apply for the initiative at this link .

We reported earlier this month that the North East is receiving £1.7 million of investment to promote growth across the digital and creative industries .