Investment group Mercia Technologies has rebranded its fund management subsidiaries as Mercia Fund Managers.

Warwickshire-based Mercia is focused on the funding and scaling of innovative technology businesses with high growth potential from the UK regions.

The rebranded subsidiaries in question include Enterprise Ventures and Mercia Fund Management.

The company has also launched a new-look website which includes comprehensive and interactive content about Mercia's direct investment activity and that of its fund management subsidiaries.

“This is an exciting time for Mercia as we continue to scale the business and increase our funds under management,” said Mercia CEO Mark Payton.

“As a result of our rapid growth, we feel that now is the right time to bring the fund management subsidiaries under one brand.

“The Enterprise Ventures track record has been instrumental in getting us to where we are now and following an intensive period of integration, we are coming together under one identity.

“Our goal is to become the leading investment company in the UK and, with our team of experienced investment specialists at the heart of our business, this is very much an achievable target for us.”

The Group has more than 400 businesses in its portfolio, a strong record including 11 IPOs, and manages in excess of £330 million of third party funds.

Since Mercia’s acquisition of Enterprise Ventures 18 months ago, the group has continued to focus its efforts on building its regional presence across the UK.

During that time, Mercia has been appointed to manage more than £108m of new venture capital and loan funds by the British Business Bank (through the Northern Powerhouse Investment Funds), opened new offices in Sheffield, Leeds and Birmingham and has successfully scaled the group to more than 65 employees.