From gold and diamond gadgets to car wrapping and a radio station, Michael Lawes has ventured into an array of businesses in his time.

His main focus now is revolutionising the retail sector with BizzleIt, which provides software solutions to high street retailers, giving them the power to grow rather than flounder in the online retail surge.

Geolocation, targeted personalisation, live reporting and instant marketing methods boost footfall, engagement, reach and ultimately sales, all through the power of technology.

BizzleIt works with a range of top-flight retailers, most recently supplying SPAR GO digital loyalty system.