Tech company Ogury has raised $21 million (£16.1m) in a Series C funding round from existing investors.

Headquartered in London, the mobile journey marketing company also announced that it reached $100m in revenue in 2018 since its launch in 2014.

The firm recently appointed new CTO Cedric Cardone, as well as completing acquisitions of Influans and Adincube in its aim for expansion.

“Our expansion is indicative of the impressive impact our global momentum strategy has had on our business,” said co-founder and CEO of USA, Thomas Pasquet.

“Ogury's robust and scalable dataset closes the mobile journey data gap and provides our customers with a simple consent, data, insights, and activation solution - all while providing transparency and control to the user. Momentum isn’t possible without a scalable solution.”

Ogury specialises in 'mobile journey marketing', which is a new form of marketing that enables organisations to understand the entire mobile user journey and market across it.

“2018 was also a record-breaking year for Ogury in the US as well,” said Evan Rutchik, Chief Revenue Officer of USA.

“Ogury offers our customers the most precious insights in the industry, informing both campaign success and business strategies.

“This unique (and GDPR compliant) first-party data allows them to understand their users beyond their own mobile ecosystem, and activate campaigns based on a complete user journey across mobile app and mobile web.”

The company, located in Highbury, now employs 280 people and has had 120% year over year growth in global revenue.