MoneySuperMarket has unveiled a new logo and visual identity with the launch of a TV advert.

The British price comparison website has undergone a rebrand, advising their customers to “get money calm”.

The new identity will touch every part of the customer journey, from website and apps, to CRM and advertising.

“Our research showed that 80% of people like to feel in control of their money, but less than 10% would ever claim to feel calm about their finances,” explained Darren Bentley, chief customer officer at Moneysupermarket Group.

“Even the most money-savvy among us finds dealing with bills stressful and that’s the insight on which we’ve built our new brand idea.

“Our role is to remove the sources of financial anxiety and help our customers ‘Get Money Calm’.

“We want to offer our customers more clever ways to save a lot by doing very little.”

A new advertising campaign, created by Engine, was launched on Saturday during ITV’s The Voice.

Engine’s integrated campaign will run across OOH, radio, press, CRM, social media and editorial content.

Annie Gallimore, managing director at Engine, added: “We have known from the start of working with the MoneySuperMarket team that if we are truly to deliver on the strategy, then the promise to ‘Get Money Calm’ needs to be reflected in every experience a customer has with the brand.

“A brand transformation of this scale has taken time and close collaboration with MoneySuperMarket - and this is just the beginning.

“It’s a real team effort that reflects the way that modern brand-agency relationships can work at their best.”