Music royalties start-up Audoo has secured Nigel Elderton, the chairman of PRS for Music, to its advisory board.
Audoo offers tech to better monitor the broadcast of music in public spaces.
The technology can be used by the likes of PRS for Music, which licenses music usage and collects royalties on artist’s behalf.
Elderton brings a wealth of music industry knowledge and experience spanning nearly 45 years, having worked with a global roster of emerging and established songwriters and artists.
“One of the greatest challenges that the music industry currently faces is the identification and global tracking of performances of our repertoire,” said Elderton.
“This is a pivotal time for our industry as we grapple with the exponential growth in data and reporting and I am excited to have been invited to help advise Ryan and his colleagues at Audoo.”
“I believe that Audoo’s ground-breaking technology will play an important role in providing the necessary data in a reliable and cost-effective way which can be easily utilised by PRO’s around the world.”
Audoo was created in 2018, after Edwards discovered his own top 10 single was being played in a popular department store but was never paid for it.
Edwards plans to reinvest a percentage of profits back into the industry while working closely with PROs to enhance data-based decisions for royalty payments for songwriters and musicians of all levels.
With Elderton on board, Audoo aims to streamline Performance Royalty Organisations’ (PROs) current data-entry processes by deploying a smart plug-in device in commercial spaces, such as shops, cafés and bars. The devices hears, identifies and attributes music being played for fairer distribution of music royalties for all parties involved.
CEO of Audoo, Ryan Edwards, said: “It’s an honour to have someone with the credibility and experience of Nigel on board, and it validates our mission to revolutionise performance royalty tracking and distribution for artists and composers.”