Myleene shows her Klass to boost digital hospice bid
Versatile Myleene Klass played her part in a campaign that will hopefully end with the creation of digitally-enabled hospice of the future in Liverpool.
The talented musician, singer, pianist, model and brand ambassador for Littlewoods.com was the presenter for the fourth charity ball in aid of Claire House Children’s Hospice.
The charity, which looks after more than 200 seriously and terminally ill children, is planning to open a second hospice and has teamed up with Shop Direct to take advantage of their digital tech expertise.
Shop Direct has committed to raise £400,000 for the charity as well as providing industry-leading knowledge to help Claire House begin the development of a world class, digitally-enabled hospice in Liverpool.
The new site will support the charity’s existing Wirral hospice.
The partnership will help Claire House put in place futureproof digital infrastructure at the new site, and fund and design an interactive multi-media suite for use by the children and families who visit.
Shop Direct will also form a new innovation board with Claire House, which will help define what the new hospice will look like.
David Pastor, CEO at Claire House, said: “We are also very excited that our partnership with Shop Direct not only allows us to raise money but also to take advantage of their digital expertise to help us deliver the best in care and support, now and in the future, to the hundreds of families who depend on us.”
The fourth charity ball at the Liverpool Exhibition Centre raised an impressive £150,000 and also included performances by Sister Sledge and Boney M, and a charity auction led by Laurence Llewelyn-Bowen.
Celebrities including the TV personality and DJ Kate Lawler, model Vogue Williams, Hollyoaks actresses Sophie Porley and Amanda Clapman, and TOWIE stars Jessica Wright and Lydia and Debbie Bright ensured it was a star-studded night.